Marketing Munchies

It is imperative for effective communication to utilize proper dictation and syntax, without this, it will be impossible to properly apprehend the meaning of a sentence. Typical businesses strive to appear incomparable by utilizing exceptional and intelligent phrases. Without the use of proper jargon, nonprofessionals would be able to comprehend their complex information. It is unimaginable for conventional people to need to understand the highly critical information presented by businesses. In order to keep their superiority, businesses should continue their adoption of technical and complex jargon.   Let’s get real, this post up to this point was kind of hard to read. It was all Goddledygook. Goddledygook is language that is meaningless because of the excessive use of technical terms and jargon. It’s a funny word for a serious problem.   Basically, what they first couple of sentences are saying is that it’s important for businesses to use complex and ...

Last year, a friend of mine had a tire blow out on her car. She was all alone and didn’t know how to change a tire. Instead of panicking or calling someone to come help her. She pulled out her smart phone opened her YouTube app and found a video that showed her exactly what to do. Just about everyone has an experience like this; you don’t know how to do something so you find a YouTube video to show you how.   YouTube is considered one of the largest search engines, obviously not as big as Google, but definitely larger than Yahoo or Bing. If fact, it has become so large that people are canceling their cable and relying solely on YouTube and other streaming sites. So how does this affect advertising? Well, people can choose if they want to watch ads or not. This makes the impressions that are happening more meaningful, because people who are watching actually want to be. According to VisualNarrative.com, in 2014 people choose to watch over 1 billion minutes’ worth of Yo...

Think about your favorite viral video. Is it “Charlie Bit My Finger”, Rebecca Black’s “Friday”, someone ranting about something, or a just a cute puppy? My favorite viral videos have to be anything with Gavin in them. Here’s a link to some of his best vines: https://www.youtube.com/watch?v=vOCr8eSqXgM . So, what is a viral video? Well, it’s any video that becomes popular through internet sharing platforms such as social media and email, and it usually happens very quickly. Going viral has become a quick way to get fifteen minutes of fame and anyone can do it. But is there a way to guarantee that your video will go viral or is it all just random? Well let’s look at some stats: According to Kevin Allocca, a Trends Manager at Youtube, 48 hours of videos are posted every minute to their site (Allocca, 2011). That means that every hour, 2,880 hours’ worth of content is up loaded. That’s 69,120 hours every single day. Of every single video ever posted, there is a 0.3% chance of go...

Let’s get real, Google has a little hand in anything technology, analytics, and innovation in general. One of Google’s less talked about applications is Google Trends, which takes an analysis of all the searches that are happening at a time and creates a continuously updated report. But why would anyone need to know this? Well let’s look at some of the reports from today… At 3:00pm today, the highest trending topic is about the Kardashians/Jenners. On Super Bowl Sunday, the most searched topic was about Kylie Jenner’s Pregnancy. You would assume that on the biggest day in football and advertising, people who be researching about them. The funny thing is, the Puppy Bowl was rated higher than anything having to do with the actual Super Bowl. At 8:30pm tonight, the highest trending topic was about Patriots player, Rob Gronkowski and the Kardashian story was knocked down too number 22.  That is a huge drop in just a matter of hours. As a marketer, these reports are so ...