Keep it Simple, Stupid


It is imperative for effective communication to utilize proper dictation and syntax, without this, it will be impossible to properly apprehend the meaning of a sentence.

Typical businesses strive to appear incomparable by utilizing exceptional and intelligent phrases. Without the use of proper jargon, nonprofessionals would be able to comprehend their complex information. It is unimaginable for conventional people to need to understand the highly critical information presented by businesses. In order to keep their superiority, businesses should continue their adoption of technical and complex jargon.  

Let’s get real, this post up to this point was kind of hard to read.
It was all Goddledygook.

Goddledygook is language that is meaningless because of the excessive use of technical terms and jargon.

It’s a funny word for a serious problem.  

Basically, what they first couple of sentences are saying is that it’s important for businesses to use complex and confusing language to show that they are professional. It also says that normal people shouldn’t be able to understand information business are presenting, because businesses are above them.

THIS IS NOT THE CASE THOUGH.

Businesses should be presenting their information in a way that is easy for everyone to understand. Communications consultant, Josef Blumenfeld, puts it this way in an interview with Entrepreneur.com, “you want your grandma to be understand it” (Marcus, 2017).
From marketing, to press releases, to their core mission statement, normal people need to be able to understand a business’s communication.

Take Intel for example. Their mission statement is “Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth” (Bresciani, 2015). My first thought is, what in the world is Moore’s Law? As a normal person, I have no idea what that means. After some Googling, I learned that it has something to do with processing speed. It’s a complex concept that their consumers are most likely not going to understand.

Your goal should be communicating effectively, not trying to be the smartest person in the room, so when in doubt, keep it simple, stupid.



Bresciani, A. (2015). 51 Mission Statement Examples from The World’s Best Companies. Alessiobresciani.com. doi:http://www.alessiobresciani.com/foresight-strategy/51-mission-statement-examples-from-the-worlds-best-companies/


Marcus, J. (2017). Why Jargon Is Bad for Your Business -- and How To Eliminate It. Entrepreneur.com. doi:https://www.entrepreneur.com/article/296171

Comments

  1. Alyssa LopezMarch 4, 2018 at 10:58 AM

    When I first started reading this I thinking I know what she is talking about but are those big words really necessary to make a point? But you did make a point, it was that using those words confuses and turns people away more than anything. I agree that everyday people should be able to understand he statement, and if they don't it could turn them away from a company or product. Great post!

    ReplyDelete
  2. UnknownMarch 4, 2018 at 7:28 PM

    Raegan,
    I agree that business professionals should keep their writing simple and easy for everyone to read. How do you expect to communicate effectively with your customers if they are confused about every other word on the page? When I first read your blog post I thought to myself, " no one is seriously going to sit here and read all of this!" HAHA! Great post.

    ReplyDelete

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