Marketing Munchies

Just about every company has some sort of social media account, blog, YouTube channel, or podcast. These different platforms allow customers to connect with a brand on a deeper level and creates a stronger brand loyalty among followers. The loyalty with in follows and the trust they have for a brand causes them to become thought leaders. So, what is thought leadership? It’s creating content over a specific topic for a specific audience. It’s not mean for small advertisements, it’ meant to answer the bigger questions that customers might have. This can be a nonprofit having a blog that highlights everything they are doing or the people they are serving, it could also be a car company having a YouTube channel showing their customers how to do things like change a tire or engine oil. One company that does this well is Whole Foods. Whole Foods is known for selling healthy foods. Because of their brand reputation, they have authority to say what is healthy and unhealthy....

Last year, a friend of mine had a tire blow out on her car. She was all alone and didn’t know how to change a tire. Instead of panicking or calling someone to come help her. She pulled out her smart phone opened her YouTube app and found a video that showed her exactly what to do. Just about everyone has an experience like this; you don’t know how to do something so you find a YouTube video to show you how.   YouTube is considered one of the largest search engines, obviously not as big as Google, but definitely larger than Yahoo or Bing. If fact, it has become so large that people are canceling their cable and relying solely on YouTube and other streaming sites. So how does this affect advertising? Well, people can choose if they want to watch ads or not. This makes the impressions that are happening more meaningful, because people who are watching actually want to be. According to VisualNarrative.com, in 2014 people choose to watch over 1 billion minutes’ worth of Yo...

Think about your favorite viral video. Is it “Charlie Bit My Finger”, Rebecca Black’s “Friday”, someone ranting about something, or a just a cute puppy? My favorite viral videos have to be anything with Gavin in them. Here’s a link to some of his best vines: https://www.youtube.com/watch?v=vOCr8eSqXgM . So, what is a viral video? Well, it’s any video that becomes popular through internet sharing platforms such as social media and email, and it usually happens very quickly. Going viral has become a quick way to get fifteen minutes of fame and anyone can do it. But is there a way to guarantee that your video will go viral or is it all just random? Well let’s look at some stats: According to Kevin Allocca, a Trends Manager at Youtube, 48 hours of videos are posted every minute to their site (Allocca, 2011). That means that every hour, 2,880 hours’ worth of content is up loaded. That’s 69,120 hours every single day. Of every single video ever posted, there is a 0.3% chance of go...