Marketing Munchies

Today is my 21st birthday. My parents came and brought me flowers and took me to lunch. On the wrapper of the flowers I noticed a little green frog. That little green frog, while seemingly insignificant, represents a campaign with a massive mission - to save the rainforest. The video is the bases of the campaign. The Follow the Frog campaign started in 2012 and promotes and encourages slacktivism (yes, it’s a real word). It a word that describes people that only support a social cause through social media posting and it’s become all the rage with younger generations. It requires little effort to be a slacktivist, just the ability to post, tweet, or YouTube yourself. There have been many movements that have started from slacktivism. The biggest one I can think of though is the ALS Ice Bucket Challenge. If you were living under a rock during this crazy, here’s a little insight. If you were nominated to participate in the ALS Ice Bucket Challenge you would have to dump a buc

I went home this past weekend to College Station, Tx. Which means an hour and a half in a car… alone. That’s a lot of time to sit in silence. Most of the time I would turn on a random playlist on Spotify, but I decided to put on a podcast while I drove home and back. It wasn’t my first time to listen to a podcast, but I definitely don’t do it often, so it was still kind of weird to me. But I decided that I LOVED it!   I started with a podcast from Relevant and finished with a podcast from Breakaway ministries. The Relevant podcast was about 2 hours so I didn’t finish it all before I switched to the 45 minute Breakaway podcast. One big thing that I noticed about the Relevant podcast was the sponsors. They spent the first 5 minutes talking about one of their sponsors and another 5 minutes about an hour into their show talking about their second. Both sponsors were nonprofits, and sounded like they were doing cool things, but it was just too much right at the beginning. I found an artic