#Trendy

Let’s get real, Google has a little hand in anything technology, analytics, and innovation in general. One of Google’s less talked about applications is Google Trends, which takes an analysis of all the searches that are happening at a time and creates a continuously updated report. But why would anyone need to know this?

Well let’s look at some of the reports from today…

At 3:00pm today, the highest trending topic is about the Kardashians/Jenners. On Super Bowl Sunday, the most searched topic was about Kylie Jenner’s Pregnancy. You would assume that on the biggest day in football and advertising, people who be researching about them. The funny thing is, the Puppy Bowl was rated higher than anything having to do with the actual Super Bowl.

At 8:30pm tonight, the highest trending topic was about Patriots player, Rob Gronkowski and the Kardashian story was knocked down too number 22.  That is a huge drop in just a matter of hours.

As a marketer, these reports are so important. While today’s report may seem unimportant, imagine if a new law was passed, or a Hollywood scandal occurred. It would be crucial to know how people are reacting to it, especially if it pertains to your industry, so that you can target your social media post, and general marketing messages that day around what people are talking about.

Take the Tide Pod Challenge for example.


Teenagers were filming themselves eating Tide Pods and posting the video to their social media platforms. This is very dangerous because these Pods are toxic to eat. If Tide wasn’t watching social media trend, they may have not noticed this happening. But because they were watching for their company in trends, they were able to change their social media campaigns for the day and post PSAs about the dangers of eating their products. 


https://twitter.com/tide/status/951940660499755008?lang=en
If a company is going to have a social media campaign, then it is crucial for the people running their accounts to consistently be watching Google Trends.


See the latest trends, data and visualizations from Google. Find out what's trending near you right now. (2018, February 04). Retrieved February 04, 2018, from https://trends.google.com/trends/


Comments

  1. Tori BradberyFebruary 11, 2018 at 12:47 PM

    This is a great post because it is so important that a social media manager constantly be assessing the current position of their brand in the digital realm. If a company simply schedules posts and expects that to be enough without adjusting to what is relevant, they are not going to achieve their desired results. Best case scenario is they lack engagement; worst case, they end up with a situation like Tide and it spirals out of control because no one was paying attention!

    ReplyDelete
  2. UnknownFebruary 17, 2018 at 2:54 PM

    Google Trends is such a great resource for marketers. I have personally used it to help with ideas for content to post on Facebook and Twitter at my job. Knowing what people are talking about and googling gives us a great idea of how to reach our target market. I agree it is crucial for companies to stay on top of what is in the news and what people are saying about their brand.

    ReplyDelete

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