Marketing Munchies

Just about every company has some form of social media. It’s allowed companies to talk to their customers directly. They have taken their business to their customers and customers unashamedly share their opinions about the business with their business and friends. That means… Negative comments are going to happen; it’s inevitable. What's important is how a business responds to them. Here are some ways businesses could avoid a social media crisis according to Salesforce.com:  1. Take it out of the spot light. If at all possible, take the discussion to an appropriate forum. This isn't an attempt to delete or silence critics, it's an attempt to better help them and understand the problem.  2. Try to see it from their point of view. Don't try to come up with a list of excuses. This will only make the customer more mad, and the situation could spiral out of control. The ultimate goal should be ma

Just about every company has some sort of social media account, blog, YouTube channel, or podcast. These different platforms allow customers to connect with a brand on a deeper level and creates a stronger brand loyalty among followers. The loyalty with in follows and the trust they have for a brand causes them to become thought leaders. So, what is thought leadership? It’s creating content over a specific topic for a specific audience. It’s not mean for small advertisements, it’ meant to answer the bigger questions that customers might have. This can be a nonprofit having a blog that highlights everything they are doing or the people they are serving, it could also be a car company having a YouTube channel showing their customers how to do things like change a tire or engine oil. One company that does this well is Whole Foods. Whole Foods is known for selling healthy foods. Because of their brand reputation, they have authority to say what is healthy and unhealthy.